Introduction
At 35 Below®, we respect the privacy of our users and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and disclose information from users of our website, mobile applications, and other online products and services (collectively, our “Services”).
Please read this Privacy Policy carefully to understand our policies regarding your information. By using any part of our Services, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with our policies, do not access or use our Services.
Information We Collect
We collect both personal and non-personal information from you when you use our Services.
Personal information refers to data that can be used to identify you as an individual, such as your name, email address, postal address, payment information, and telephone number.
Non-personal information refers to data that cannot be linked directly back to you, such as demographic data, aggregated user statistics, and usage data.
Information You Provide Directly to Us
We collect information you provide directly to us when you use our Services. This includes:
- Account registration: We collect information when you register for an account, such as your name, email address, phone number, login credentials, and payment information.
- Purchases: We collect information about the products you purchase from us, such as item details, date and time of purchase, payment information, and shipment details.
- Communications: If you contact us directly, we collect information about the communication, such as via email, phone calls, social media messaging, and surveys.
- User content: If you post content to our Services, such as reviews, photos, comments, or other submissions, we collect that content.
Information Collected Automatically
We also collect some information automatically when you use our Services:
- Device data: We collect data about the device and software you use to access our Services, such as IP address, browser type, operating system version, app version, and unique device identifiers.
- Usage data: We collect data about your usage of our Services, such as access dates and times, pages viewed, links clicked, files downloaded, and your interactions with content and ads.
- Location data: We may determine your approximate location based on your IP address to provide you with localized content. We do not use GPS data to identify your precise location without your consent.
- Cookies and tracking technologies: We use cookies, web beacons, pixels, and other tracking technologies to collect data about your usage of our Services and enhance your user experience. You may disable cookies through your browser settings but our Services may not function properly as a result.
Information from Third-Party Sources
We may obtain additional information about you from third-party sources to improve our Services:
- Social media platforms: If you connect your social media account to your account, we may obtain certain information from your social media profile, such as your name, profile picture, and friends list, in accordance with your privacy settings on that platform.
- Advertising partners: Our third-party advertising partners, such as Google and Facebook, may share non-personal data with us to enable tailored or targeted advertising. We do not have access to or control this data.
- Business partners: We may receive information about you from business partners that provide services on our behalf, such as payment processors, shipping companies, marketing providers, and data analytics providers.
- Public sources: We may collect information about you that is publicly available, such as from public forums, social media platforms, government entities, and other open sources.
How We Use Your Information
We only use your personal information as permitted by law to support our legitimate business interests, including for the following purposes:
- Provide, maintain, and improve our Services
- Process transactions and send related information
- Respond to your requests, questions, comments, and concerns
- Send you technical notices, product updates, security alerts, invoices, and other support communications
- Provide news and information about products, services, events, and promotions offered by 35 Below® and our partners
- Personalize content, recommendations, features, and advertising
- Prevent fraud, criminal activity, or misuses of our Services
- Comply with legal obligations and enforce our agreements and policies
We only process your personal information after obtaining your consent or as necessary to enter into or perform under a contract with you, for our legitimate interests, or as otherwise permitted by law. We will retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, as permitted by law.
How We Share Your Information
We do not sell, rent, or share your personal information with third parties except as described below:
Third-Party Service Providers
We share your personal information with third-party companies who provide services on our behalf, such as payment processing, order fulfillment, shipping, marketing, analytics, customer support, website hosting, and data storage services. These third parties only have access to the personal information needed to perform their functions and may not use or disclose it for any other purpose.
Business Transfers
As we develop our business, we may sell or purchase businesses or assets, or enter into mergers or similar transactions. Customer information is generally transferred as a business asset in such transactions. We will provide notice of such a transfer on our website.
Law Enforcement and Legal Obligations
We cooperate with government and law enforcement officials to enforce and comply with the law. We may therefore disclose your personal information to government or law enforcement agencies as we determine necessary to respond to claims or legal process, such as subpoenas, to protect our property and rights, or the safety of third parties.
With Your Consent
We may share your personal information with third parties when we have your consent to do so. You have control over your account settings and profile, and may update your account at any time to limit the information shared with third parties.
Your Choices and Rights
You have the following choices with respect to your personal data collected by 35 Below®:
- Access: You may request access to personal data we hold about you. You may also access and update much of this data directly via your account settings.
- Deletion: You may request that we delete personal data we hold about you, subject to the exclusions provided under applicable law.
- Portability: You may ask for a copy of your personal data in a machine-readable format. You have the right to transmit this data to another service provider.
- Objection: You may object to how we are using your personal data and request we stop using it.
- Restriction: You may request we restrict the use of your personal data while we address your concerns.
- Consent withdrawal: If you have given us your consent to use your personal data, you may withdraw that consent at any time.
To exercise any of these rights, please contact our Data Protection Officer at the email or physical mailing address provided at the end of this policy. We will respond to any request received from an individual wishing to exercise their data protection rights in accordance with applicable law.
Please note that these rights are limited in some situations under existing laws. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, enforce our agreements, complete a service you requested, and as permitted by law.
Children’s Privacy
Our Services are not directed to children under 16 years of age. We do not knowingly collect or solicit personal data from anyone under 16 years of age. If we learn that we have collected personal data from a child under 16, we will delete it. If you believe we have collected personal data from a child under 16, please contact us.
International Data Transfers
We are headquartered in the United States. Please be aware that any information you provide to us will be transferred to and stored on servers located in the U.S. The data protection laws may differ from your country of residence. By using our Services, you consent to the transfer of your information to us for storage and processing as described in this Privacy Policy.
Security of Your Information
We take reasonable administrative, physical, and electronic measures designed to protect your information from unauthorized access, disclosure, alteration, and destruction. However, no security measures are perfect or impenetrable, so we cannot guarantee that your data will never be accessed, used, or released in a manner inconsistent with this policy.
Changes to This Privacy Policy
We may occasionally update this Privacy Policy as needed to reflect changes in our practices, products and services, or legal requirements. The effective date at the top of this page indicates when this Privacy Policy was last revised. Any changes will become effective when we post the revised Privacy Policy on our website or Services. Your continued use of the Services after the effective date will constitute your acceptance of the revised Privacy Policy.
How to Contact Us
If you have any questions about this Privacy Policy or our information practices, please contact our Data Protection Officer at:
Email: [email protected]
Phone: 1-800-555-1234
Thank you for taking the time to read our Privacy Policy. We value your privacy and appreciate the trust you place in us.
